Have your say

Reimagining
the Lowndes Hotel

The Carlton Tower is pleased to present a public consultation on plans for the regeneration of The Lowndes Hotel

Public Exhibitions
Online survey
iNTRODUCTION

Welcome to the Public Consultation website on proposals to regenerate The Lowndes Hotel, 21 Lowndes Street.

The Lowndes Hotel is a 5 star hotel located on Lowndes Street, between Knightsbridge and Belgravia.
First built in 1965, the hotel’s increasingly dated appearance detracts from the character of the surrounding area, and its facilities now require renewed investment to meet the expectations of today’s luxury hospitality market.
Our proposals will transform the building into a landmark, highly sustainable boutique hotel that enhances the historic setting of Knightsbridge and Belgravia.
The redevelopment will set a new benchmark for five-star hospitality—delivering an exceptional experience for both guests and staff, with a focus on quality, comfort, and environmental performance. It will also provide an enhanced public offer for the local community to enjoy.
As part of our commitment to early community engagement, we want to hear your feedback to help shape the development of our plans ahead of submitting a planning application to Westminster City Council.
Read on to find out how you can get involved in our public consultation
View our proposals
Existing building viewed from Harriet Walk
The team

About Carlton Tower

The Lowndes Hotel is managed by The Carlton Tower, a trust that manages a portfolio of real estate assets in the heart of Knightsbridge, including the prestigious Jumeirah Carlton Tower and luxury high street retail and residential units.

The Wider Team

We have engaged with a series of London based professional consultants, who have extensive knowledge of designing and delivering buildings in the borough of Westminster and working on hotel projects.

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About Jumeirah

Jumeirah is regarded as one of the most remarkable and innovative luxury hospitality brand in the world, celebrated by numerous international awards.
Founded in 1997 with the aim to become a hospitality industry leader, Jumeirah has established a world class portfolio of luxury hotels and resorts, operating more than 26 hotels across 15 countries.
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Jumeirah Capri Palace
Jumeirah Capri Palace
Jumeirah Carlton Tower
Jumeirah Carlton Tower
Jumeirah Burj Al Arab
Jumeirah Burj Al Arab
Jumeirah Gulf of Bahrain
Jumeirah Gulf of Bahrain
The site

The Lowndes Hotel is an 88 key, five-star hotel, located at 21 Lowndes Street, between Knightsbridge and Belgravia

View location
First built in 1965, The Lowndes Hotel has been operating since 1966 and benefits from a prime central London location just a short walk from London’s most famous high streets and key public transport links including Knightsbridge and Victoria underground stations.
However, the building’s increasingly dated appearance has begun to detract from the character of the surrounding area, and the hotel is in need of renewed investment to meet the evolving expectations of the luxury hospitality market.
Aerial view of the site
Aerial view of the site
Existing building conditions
Existing building conditions
Existing building conditions
Existing building conditions
Existing building conditions
Existing building conditions
Existing building conditions
Existing building conditions
Existing building conditions
Existing building conditions
Existing building conditions
Existing building conditions
Existing building conditions
Existing building conditions

The challenges

The size of the current guestrooms, which have remained unchanged since the hotel’s original construction, falls significantly short of central London’s luxury hospitality benchmarks, making them inadequate for modern guest expectations.
The hotel also offers a very restricted front-of-house, limited to a small reception, bar, and meeting room. Fine dining, a café, business centre, and health club are only at the nearby Jumeirah Carlton Tower. The building’s outdated MEP and servicing systems also fail to comply with latest energy efficient standards.
With low floor-to-ceiling heights, a narrow footprint, and structural limitations, the existing building cannot accommodate the necessary upgrades, making redevelopment essential to meet modern luxury and sustainability standards.

The current building has a low floor to ceiling height and a narrow building footprint and structural grid, making the room sizes smaller than most five-star offerings.

The existing building is compromised on the ground floor, both in terms of a clear area and height, resulting in a restricted offering for guests and the local community.

Why we need a redevelopment

In light of market demands for a 5-star hotel experience in London, the services offered by the hotel are increasingly insufficient.

The building’s infrastructure, which spans five floors, is over 40 years old and is experiencing numerous service failures. The hotel therefore requires significant upgrades, with the inclusion of sustainable methods
The current building is of poor quality and detracts from the character and appearance of the area. The proposal provides the opportunity to propose an exemplar, sustainable building that allows for future adaptability whilst aiming to deliver a high-quality design that will provide an enhancement to the surrounding area
Despite being managed by a leading operator, the hotel building is beginning to fall short of the standard expected of a 5-star establishment

The case for new build

In line with Westminster City Council (WCC) and Greater London Authority (GLA) policies to consider retrofit first, all options for the retention or partial retention of the existing building structure have been explored before considering a substantial demolition proposal.
The demolition and new build proposal will enable us to create a highly sustainable and energy efficient building. They will enable the installation of a fully electric plant, reduced operational carbon impact and water recycling for urban greening.
Our proposals

Project Vision

The existing building is of poor architectural quality and detracts from the character of the surrounding area. Our proposal will:

Enhance the location with high-quality architecture with high environmental standards

Offer premium guest services and create new local employment opportunities

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Feature an improved restaurant, lounge, and leisure facilities for residents as well as guests

Continue Jumeirah Lowndes’ commitment to considerate operation and long-term local partnership

A market leading luxury experience

The aspiration for the project is to curate a new standard of luxury boutique hotel, providing a market leading 5-star experience within the historic setting of Lowndes Square.
Small existing guest rooms which sit at around 20 sqm will be upgraded to a range of sizes from 40-270 sqm, with the existing 88 keys reduced to c. 41. The proposals will also deliver new on-site facilities including dining, relaxation and wellness
All new amenities will not only elevate the hotel experience for guests but will also be accessible to the local community, vastly expanding the hotel’s public offering and contributing to the area’s vibrancy.

High-quality, sustainable design

The proposals will replace the dated 1960s building with high-quality architecture which enhances the surrounding context. Designed by Squire + Partners, the architecture takes inspiration from the neighbouring Belgravia area, with materials and proportions carefully chosen to harmonise with the existing neoclassical buildings.
In addition to the hotel’s design improvements, the project will enhance the public realm, activating shared spaces and delivering significant upgrades to the Halkin Arcade. The relationship with the existing courtyard will also be improved, creating a more open and inviting environment.
The project will also deliver significant upgrades to the hotel’s environmental performance, ensuring it complies with the highest standards in thermal and carbon efficiency.

Supporting the local economy

By ensuring the hotel remains a competitive luxury destination, our renewed investment in the Lowndes Hotel will deliver wide-ranging economic benefits for Knightsbridge and Belgravia, supporting the visitor economy in this unique destination.
The upgrades will support increased spend and footfall within the locality, while the additional facilities will create additional jobs across a variety of sectors to support a diverse range of local employment opportunities.

The Team

We have engaged with a series of London based professional consultants who have extensive knowledge of designing and delivering buildings in the borough of Westminster and working on hotel projects.

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The visionaries

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The influencers

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The residents

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The layouts

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Exhibition Boards

Indicative sketches

Before After
Existing and proposed views from Harriet Walk
Before After
Existing and proposed views from Lowndes Street & Motcomb Street

Have your say

Complete our consultation survey, or come along to one of our public exhibitions, to have your say.

Public
exhibition 1

  • Date: Wednesday 2nd July
  • Time: 3pm - 7pm
  • Location: The MAP Room, Lowndes Hotel, 21 Lowndes Street
View location

Public
exhibition 2

  • Date: Thursday 3rd July
  • Time: 3pm - 7pm
  • Location: The MAP Room, Lowndes Hotel, 21 Lowndes Street
View location

Online
survey

  • Available until Friday 18th July
Access
GET IN TOUCH

Please leave your contact information and a member of the team will get back to you.